Solution:

I developed a cohesive marketing campaign for Vans across multiple print materials. I ensured brand consistency by using Vans’ signature red, white, and black, and I mixed in cream to make the series cohesive and add visual interest. I also implemented the iconic checkerboard pattern and consistent typography. Each piece was tailored to its purpose, highlighting new products, the rewards program, and seasonal sales. I also incorporated two variations of the Vans logo across the materials to maintain visual interest while staying true to the brand identity.