Design that Unlocks Possibility

⬥

Design that Unlocks Possibility ⬥

Hook & Needle

Brand Guidelines

⬥

⬥ ⬥

Goal:

Create easy-to-follow brand guidelines for the business Hook & Needle

Solution:

I developed a cohesive brand identity for Hook & Needle that reflects a welcoming, beginner-friendly crafting environment. I established a soft pastel color palette to convey comfort and approachability. I created a comprehensive set of guidelines to ensure consistency across all brand usage.

Skills Utilized

‍ ‍ ⬥ Logo Design and Branding Development

⬥ Typography and Layout Design

⬥ Adobe InDesign

⬥ Adobe Illustrator