Design that Unlocks Possibility

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Design that Unlocks Possibility ♦

Hook & Needle

Brand Guidelines

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Goal:

Create easy-to-follow brand guidelines for the business Hook & Needle

Solution:

I developed a cohesive brand identity for Hook & Needle that reflects a welcoming, beginner-friendly crafting environment. I established a soft pastel color palette to convey comfort and approachability. I created a comprehensive set of guidelines to ensure consistency across all brand usage.

Skills Utilized

♦ Logo Design and Branding Development

♦ Typography and Layout Design

♦ Adobe InDesign

♦ Adobe Illustrator