Solution:

I created a cohesive promotional series for a new Pop Mart store opening, including a product catalog, raffle mailer, and mystery giveaway box. I maintained strong brand consistency by using Pop Mart’s signature colors, typography, and character-driven imagery across all pieces. Each deliverable was designed with its purpose in mind, balancing playful visuals with clear communication to engage customers. The completed series delivers a unified and immersive brand experience across multiple touchpoints to build excitement for the grand opening of the new location.